7-8 June 2017, Nairobi, Kenya


Lee Richardson

Course Director
Sportsbook Management Academy

A General Motors-trained engineer, held senior marketing and commercial roles with the Hertz Corporation both in the UK and Europe. Former marketing director, British Horseracing Board, Lee has also held senior CEO/COO roles with Tote Direct, Coral-Eurobet plc, Chartwell Games International, Boylesports and ONEworks. MBA in International Business from University of Strathclyde (Glasgow), is a Chartered Marketer and a Fellow of the UK Chartered Institute of Marketing. Currently CEO of Gaming Economics, an international e-gaming consultancy business. www.gamingeconomics.com