Lee graduated with an MBA from the University of Strathclyde and is a Fellow of the UK Chartered Institute of Marketing.
He held senior marketing and commercial roles with the Hertz Corporation in both the UK and Europe, whilst over the past 15 years has had CEO/COO positions with Tote Direct, Coral-Eurobet plc, Chartwell Games International, Boylesports and ONEworks. During this time, he has managed trading rooms in the UK, Gibraltar and Ireland, and led the team which developed the Tote Scoop6, the first new TV horseracing bet in 25 years.
Currently, Lee is the founder/CEO of Gaming Economics, an international e-gaming consultancy and advisory business. He is also a business mentor with Bright Ideas Trust, an award-winning UK charity that provides start-up finance and business advice for young entrepreneurs.